VIDEO PRODUCTION

Z-ULTIMATE SELF DEFENSE

Z-Ultimate, a national organization of self defense studios, contacted Hidden Woods Media about crafting a video profile of one of their martial arts tournaments.

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THE CHALLENGE

Z Ultimate Self Defense Studios wanted to increase participation in their tournaments by showing their students that competition can be an exciting and fulfilling way to use your martial arts skills in a context with real stakes. They wanted to overcome students' hesitations that they were either too young, too old, or too inexperienced.

THE APPROACH

Hidden Woods Media profiled four martial arts students as they participated in a tournament. By profiling a diverse group of students, some of whom were participating in their first competition, we created a sports-documentary style video which showed how fulfilling and exciting a tournament can be and proved that one is never too young, too old, or too inexperienced to compete.