VIDEO PRODUCTION

CDOT | St Paddy’s Day Safety

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THE CHALLENGE

CDOT developed a case study to demonstrate how BAC levels vary between different people. They needed a creative way to present the results of their St. Patrick's Day event- conveying the necessary information while ending up with a polished final product.

THE APPROACH

We filmed the event over the afternoon on St. Patrick's Day, observing as people reacted differently to the same amount of alcohol. By developing a graphics package to show the information gathered, we created a comprehensive piece that showed real-life results as it told the story of the case study.