VIDEO PRODUCTION

CDOT | Self Driving Car

We interviewed some of Colorado’s key transportation players to show that self-driving cars are a reality on the roads today.

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THE CHALLENGE

As part of their 2015 transportation summit, CDOT held an event where government officials, members of the media and even the public could test-drive self-driving cars from BMW, Mercedes and Arrow-Corvette. They needed a production company that could create an event video with tremendous production values, capture interviews with high profile subjects like Governor John Hickenlooper and then turn it around in a day for presentation at the Transportation Matters Summit.

THE APPROACH

First we got commercial-quality visuals of the cars using our dolly system, then we slimmed down our footprint and went guerrilla-style, utilizing hand-held camera work and GoPros to capture the energy of the event. Even under hectic shooting conditions and tight deadlines, we were able to bring a cinematic and engaging style to this video, helping to inform viewers that the technology behind self-driving cars is a reality today.