VIDEO PRODUCTION

CDOT | ROADX

We combined archival and stock imagery¬†with motion graphics and our own footage of Colorado’s transportation infrastructure to explain how CDOT’s RoadX initiative will transform our commutes, our economy and our lives.

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THE CHALLENGE

One of three videos we produced for CDOT's 2015 Transportation Summit in Denver, CO. Each video needed to help explain a concept while getting summit attendees excited about the future of transportation. For this project, they needed a video that helped sell the possibility of future advances in transportation by explaining the giant leaps humanity has made in the past.

THE APPROACH

First, we drew on our documentary background as we sourced archival imagery of early railways, interstates and even man's first steps on the moon. We then stepped out of the office to get footage of iconic Colorado transportation landmarks, such as the I-25 mousetrap, the I-70 viaduct and Loveland Pass. We combined all of this with high end motion graphics to show how driving technology will connect vehicles, drivers and infrastructure.