VIDEO PRODUCTION

CDOT | GROUNDBREAKING TECH

“We’re not just adding lanes. We’re adding imagination.” Those two sentences were at the core of this video. For their 2015 Transportation Summit, CDOT needed a video that felt big, global and exciting. Something that helped them communicate that their new initiatives aren’t just about bigger highways, they’re about rethinking the way we move people and goods across our state.

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THE CHALLENGE

Another video for CDOT's 2015 Transportation Summit in Denver, CO. For this project they needed to communicate the outside-the-box thinking that they're employing to solve Colorado's complicated transportation issues. They needed something that would get summit attendees excited, something dynamic and energizing that connected CDOT to the emerging technologies that are transforming world transit. Oh, and they needed it done on a limited budget.

THE APPROACH

One of our strengths at Hidden Woods Media is making smaller budget projects feel big. We did that for this project by sourcing relevant stock footage that helped communicate the global, dynamic nature of CDOT's current initiatives. We combined this with our own aerial video of Denver, a great way to boost production values.