CDOT held an event promoting safe ways to get home this past Labor Day Weekend. Armed with iPhone breathalyzers and plenty of Über credit to hand out, they encouraged safe alternatives to drinking and driving on the holiday weekend. They approached Hidden Woods to develop a video case study of the impact of their event.
We filmed the event outside of the Tavern downtown, interviewing people about their experience with the 'Drink and Don't Drive' campaign. After CDOT tallied the results from the campaign, we were able to animate these figures into the video to showcase the value of the event.