VIDEO PRODUCTION

CDOT | Drink & Don’t Drive

Hidden Woods Media worked with CDOT and Uber to show downtown revelers how to get home safely this Labor Day Weekend.

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THE CHALLENGE

The Colorado Department of Transportation wanted to refocus their efforts on safe driving this Labor Day weekend. Instead of telling people to not drink and drive, this holiday weekend they encouraged people to go out and have fun- but get home safe. They partnered with Alcohoot, a personal breathalyzer, and Uber to show people ways to have fun without having to drive impaired.

THE APPROACH

Hidden Woods Media wanted to provide a stylized piece to show off the alternatives to driving home after a night on the town. Between shots of people eating, drinking, and enjoying themselves downtown, we focused on the options suggested by CDOT as ways to get home safely. We also wanted to show off our new Movi M10 - check out that camera motion!