VIDEO PRODUCTION

CDOT | Breathalyzer Study

Hidden Woods Media profiled CDOT’s Summer Breathalyzer program to see if personal smartphone breathalyzers could help prevent DUIs.

Email this to someoneShare on FacebookShare on LinkedInPin on PinterestShare on Google+
VIEW VIDEO

THE CHALLENGE

The Colorado Department of Transportation was looking for a video production team to help capture their Summer 2016 program in which Denver residents received breathalyzers to help them make better transportation decisions when drinking.

THE APPROACH

Over the course of several months, Hidden Woods Media profiled the program's beginning as breathalyzers were passed out and its completion as participants gathered at a Denver bar to discuss their experiences. We combined our footage with compelling motion graphics to help CDOT convey how the program changed people's perceptions and behavior when it comes to drinking and driving.